For Flexfit’s® 2024 catalog launch, our team produced a series of social-first videos designed to bring the product line to life in a visually engaging way. To maximize the impact of the shoot, we paired specific product lines with custom-built set environments that reflected the look and feel of the catalog, ensuring a cohesive brand story across mediums.
In addition to the hero product videos, we created a behind-the-scenes feature that gave audiences a closer look at the craft, detail, and scale behind the production. The result was a versatile content package that not only showcased Flexfit’s® products in context but also provided authentic storytelling tailored for digital and social platforms.
Client: Flexfit
Account Supervisor: Cameron Muir
Creative Director: Mitch Fait
Associate Creative Director: Nicole Pawloski
Agency Producer: Crystal Gilbert
Agency: Gigasavvy
Production: Advisory
Production Designer: Seth Brown
Scope:
Ideation / Concepting
Creative Direction
Custom Set Design & Build
Pre-Production Planning
Production
Post-Production Execution
Asset Development
