As part of Flexfit’s® initiative to better define its product lines within specific verticals, our team was tasked with creating a campaign for golf. The concept - Golf 101 - challenged the traditional notion of golf as a “gentleman’s sport” by featuring high-profile female athletes front and center.
We brought this story to life at Goat Hill Park in San Diego, a community-driven course where the game is more about inclusivity and fun than rigid tradition. From dogs on the fairway to pints during and after a round, the setting embodied the spirit of modern golf. The end result was a high-energy piece that redefined the culture of the sport while showcasing Flexfit’s® products in an authentic, relatable way.
Client: Flexfit
Account Supervisor: Cameron Muir
Creative Director: Mitch Fait
Associate Creative Director: Nicole Pawloski
Agency Producer: Crystal Gilbert
Agency: Gigasavvy
Production: Photon
Scope:
Ideation / Concepting
Creative Direction
Pre-Production Planning
Production
Post-Production Execution
Asset Development
Creative Campaign Launch
Campaign Photography
