Flexfit® partnered with our team to develop a brand campaign repositioning the company as more than a cap manufacturer - highlighting their legacy as true innovators in headwear technology. While Flexfit® has long been recognized for producing premium blank caps, the real value lies in their proprietary innovations: from the original Flexfit® stretch band, to advanced mesh, to their signature Permacurv® technology that ensures lasting brim structure.
To bring this story to life, we designed and constructed a fully custom laboratory set, with every “test” environment built from scratch to authentically showcase each technology in action. The result was a visually striking narrative that reframed Flexfit® as a technology-driven brand, reinforcing their leadership and credibility within the industry.
Client: Flexfit
Account Supervisor: Cameron Muir
Creative Director: Mitch Fait
Associate Creative Director: Nicole Pawloski
Agency Producer: Crystal Gilbert
Agency: Gigasavvy
Production: Photon
Scope:
Ideation / Concepting
Creative Direction
Custom Set Design & Build
Pre-Production Planning
Production
Post-Production Execution
Asset Development
Creative Campaign Launch
Campaign Photography
