Flexfit® engaged our team to develop the Made For This brand campaign, designed to spotlight the versatility and performance of their full product line. The objective was to demonstrate how Flexfit® caps seamlessly fit into a wide range of real-life environments and verticals - from sport and outdoors to lifestyle and workwear.
Our approach focused on creating authentic scenarios that highlighted key product features while reinforcing the campaign’s core message: Flexfit® caps are built to perform wherever life takes you. Deliverables included a central brand film along with supporting content tailored for trade, retail, and digital channels - showcasing the durability, adaptability, and innovation behind the Made For This promise.
Placements: Trade Show | Social Platforms (Instagram, Facebook, YouTube) | Paid Media
Client: Flexfit
Account Supervisor: Cameron Muir
Creative Director: Mitch Fait
Associate Creative Director: Nicole Pawloski
Agency Producer: Crystal Gilbert
Agency: Gigasavvy
Production: Photon
Ideation / Concepting
Creative Direction
Asset Development
Pre-Production Planning
Creative Campaign Launch
Trade Show Asset Development
Campaign BTS Photography
