To support Flexfit’s® presence at the World Surf League (WSL) event in Huntington Beach, CA, our team created a campaign rooted in storytelling and community. With the surf industry navigating a challenging period, Flexfit® aimed to reconnect with its roots and remind the culture of where it all began.
We partnered with Scottie Stopnik, a Huntington Beach local whose family has been deeply tied to the surf scene for generations, to tell an authentic story about surf, style, and community. The resulting content celebrated the heritage of surf culture while reinforcing Flexfit’s® place within it - delivered across event activations, digital platforms, and social channels.
Client: Flexfit
Account Supervisor: Cameron Muir
Creative Director: Mitch Fait
Associate Creative Director: Nicole Pawloski
Agency Producer: Crystal Gilbert
Agency: Gigasavvy
Production: Process Creative
Scope:
Ideation / Concepting
Creative Direction
Pre-Production Planning
Production
Post-Production Execution
Asset Development
Creative Campaign Launch
Campaign Photography
