Building on the creative direction of Flexfit’s® Flexfit-Ed catalog, our team produced a series of social-first videos that extended the theme into fresh, engaging content. To bring the concept to life, we sourced a location that aligned with the catalog’s look and feel and collaborated with select Flexfit® vendors in the embroidery and embellishment space.
The result was a collection of collaboration-driven videos designed for use across trade shows, the brand’s website, and social platforms- delivering authentic storytelling that highlighted Flexfit’s® products, partners, and creative process.
Client: Flexfit
Account Supervisor: Cameron Muir
Creative Director: Mitch Fait
Associate Creative Director: Nicole Pawloski
Agency Producer: Crystal Gilbert
Agency: Gigasavvy
Production: String Light Group
Scope:
Ideation / Concepting
Creative Direction
Pre-Production Planning
Production
Post-Production Execution
Asset Development
Creative Campaign Launch
Social Videos
Partner Collaboration Videos
